Keep Your Eye Focused On The Big Objective

Many times we’re like the salesman , who failing to make the sale , report to the manager, ” Yes , but I sure convinced the customer he was wrong. ” In selling , the big objective is winning sales , not arguments.

In marriage the big objective is peace , happiness , tranquility -not winning quarrels or saying , “I could have told you so.”

Paraphrasing some military lingo , it is much better to lose a battle and win the war than to win a battle and lose the war.

Resolve to keep your eyes on the big ball.

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