Keep Your Eye Focused On The Big Objective

Many times we’re like the salesman , who failing to make the sale , report to the manager, ” Yes , but I sure convinced the customer he was wrong. ” In selling , the big objective is winning sales , not arguments.

In marriage the big objective is peace , happiness , tranquility -not winning quarrels or saying , “I could have told you so.”

Paraphrasing some military lingo , it is much better to lose a battle and win the war than to win a battle and lose the war.

Resolve to keep your eyes on the big ball.

Crush Your Enemy Totally

All great leaders since Moses have known that a feared enemy must be crushed completely. [ Sometimes we have learned this hard way] . If one ember is left alight , no matter how dimly it smolders , a fire will eventually break out. More is lost through stopping halfway than through total annihilation.

The enemy will recover , and will seek revenge. Crush him , not only in body but in spirit. To crush your enemy partially means that they will eventually recover and seek revenge. Ultimately , you can only gain peace and serenity if your enemies cease to exist.

History is replete with examples of leaders who defeated their enemies but left them alive out of mercy. Of course , the opponent always bided his time , becoming ever more resentful and determined ever more resentful and determined , until he was strong enough to seek revenge.

Crush your enemy totally. Don’t go halfway with them or give them any option whatsoever. If you leave even one ember smoldering, it will eventually ignite. You can’t afford to be lenient.

Don’t negotiate – negotiation will undercut your victory. For your security — YOU MUST CRUSH YOUR ENEMIES.

resource : The 48 Laws of Power